OUR WORLD CLASS COACHES

Joe DeMattio

Joe DeMattio

Owner / Personal Trainer / Nutrition Coach

With over 17 years of experience in the industry as a coach, trainer, powerlifter and natural bodybuilder, Joe’s team was voted the number one personal training company in all of Metro Detroit in 2016, 2017, 2018, 2019, 2020, 2021, 2022, 2023. With a degree in Exercise Science as well as a half dozen nationally accredited certifications, he embraces metabolic individuality and provides a step by step method that allows his clients to achieve repeatable, consistent and successful clinical outcomes. Joe is a life-time natural competitive bodybuilder, who practices what he preaches. He personally enjoys fishing, snowboarding, and powerlifting.

Shelly Woolford

Shelly Woolford

Personal Trainer / Nutrition Coach

As a retired science teacher of 27 years, shelly is a nationally accredited ACE Certified Personal Trainer and Nutrition Coach. With over six years of experience as a personal trainer, shelly has adopted Joe’s style of training and shares a passion for helping people achieve their fitness goals. She utilizes a variety of exercises and weight training techniques to safely and effectively help her clients. Shelly enjoys working with people of all ages and fitness levels. She personally enjoys cycling, kayaking, and being outdoors. 

Ryan Summy

Ryan Summy

Personal Trainer / Nutrition Coach

As a Nationally accredited NASM personal trainer with a specialization in mobility and a great understanding of biomechanics, Ryan has a passion to help the world feel great and be healthy. He starts clients where they are at, but pushes them beyond what they believe is possible. He does this with individualized programming that caters to the clients goals, which has proven successful results. Ryan personally enjoys exploring northern Michigan, learning new things and copious amounts of Franks Red Hot. 

Realistic

We are committed to teaching truthful, reliable health & nutrition information and deliver it in ways that are practical to use. Lose fat, reduce total body stress and get expert guidance and support to cultivate a truly healthy & inspiring lifestyle.

Individualized

You are unique.  Each program is custom designed to meet the unique needs & goals of each client. We are committed to teaching truthful, reliable health & nutrition information and deliver it in ways that are practical to use.

Exercise & Movement

Our individualized workouts take a total-body approach with a focus on movement, not just muscles.  We offer many different types of exercise to accommodate clients with various needs, goals and stress levels.

Nutrition & Lifestyle

You are not only what you eat, but also when you eat and what you digest. Optimal health and vitality, as well as stress and disease prevention, result from healthy eating habits, lifestyle management and appropriate types of exercise.